To us, surfing isn’t just a sport - it’s a way of life. We’ve spent more than a decade piecing together what we’ve found to be the cornerstones of good living, collectively discovering the the elements that we have endless passion for: The ocean, great coffee, music, art, yoga, good food, and more. It’s an ongoing process of lifestyle refinement that grows as we grow.
In 2015, we began looking at clothing, searching for that perfect combination of comfort and style. Much like the way our lifestyle has evolved, we’ve found that the best things are made when form follows function, and that our bodies and minds tend to take the form of the function - and the lifestyle - we choose for them. By 2017, we launched The Line - our own collection of clothing that we believe fits our evolution.
You have to love surfing’s simplicity - there isn’t much you need other than a good surfboard. Having a good surf has no reliance on complicated equipment or any extra frills, and our approach to The Line drew some parallels. From the humble t-shirt to sharp button-downs and cozy sweaters, our pieces have been created using fabrics that are friendly to your skin, such as ultra-light cotton that will keep you feeling fresh in the heat or are perfect for layering in the cold. Classic surf cuts keep you comfortable, while we’ve added style with minimal details reminiscent of the ocean and a little reminder of where you’ll find us.
We’ve weaved our lifestyle into the fabric - hope you like it.