Our campaign "Save The Butts - waste to value" is a unique initiative aimed at promoting awareness about plastic pollution and ocean conservation, as well as encouraging behavioral change.

"Save the Butts - Waste to Value" is the first sustainability initiative run in the UAE that adopts a Circular Economy approach to environmental pollution, by converting discarded cigarette butts into a sustainable alternative to plywood.

Engaging with community members to clean the environment by collectign cigarette butts from public and private locations, showing the value of their impact. 

In an interactive way, Save the Butts equips participants with the mindset and tools to tackle a real-world problem in a sustainable way.

The campaign started in February 2022 and since then it has been educating and engaging people on the importance of protecting the last natural surfing beach in Dubai, as well as all the beaches around the world.
With the help of our quarterly #SaveTheButts campaign, we are determined to make a difference and keep the beach clean for future generations to enjoy. Join us on 10th February 2023 from 3:00 - 4:30 pm for our very first #BeachCleanUp of the year and be a part of this positive change. Let's work together to turn waste into value and preserve the beauty of our ocean and beaches.

VENUE: SUNSET BEACH (Jumeirah Open Public Beach)

TIME: 3:00 - 4:30PM

MEET UP: SUNSET BEACH VIEWING DECK

The Beach Clean Up will start with the Meet Up to have a bit of briefing on what we are going to do for the duration of the clean up. To join, each participant is kindly asked to register and e-sign on the liability forms with the links below:

Registration link click HERE 

Liability registration link click HERE